Fantasy Sports (also known as rotisserie sports or roto sports) is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a sport.
In other words people who play fantasy sports play a game where they earn points when their real-life players do well. The most popular format is fantasy football, where players draft teams of NFL players and earn points each week for the real-life performance of the players on the field. A typical scoring format rewards the fantasy player with points when his real-life players score a touchdown or kick a field goal.
There are fantasy sports leagues for baseball, hockey, basketball, golf, soccer, NASCAR, college football and basketball, soccer and many more. The internet arms of the major media companies (ESPN, Fox Sports, Yahoo! and more) all operate fantasy contests and leagues along with RSI sites. Users often play at the major media sites, but seek additional information and services from a host of other operators.
Your neighbor, their dad, his friends at work, their classmates from college, one of their stockbrokers and his mom plays fantasy sports. But from a marketing perspective, the average fantasy player looks something like this*:
- Has played for 8.5 years
- Spends an average of $467.60 per year playing fantasy sports
- 87% male
- Average age: 33
- Are educated, professionals living in suburban USA
- 3 out of 4 play fantasy sports with people they know
- Spend about 3 hours per week managing their teams
- 73% married
- 88% White/Caucasian
- 78% Own Their Home
- 65% Have a Bachelor’s Degree or Higher
- 92% Attended Some College
- 70% make $50,000 or more annually
- $92,750 Average Household Income
10% of ALL people* age 12 and above in the USA and CANADa PLAY Fantasy sports
