Website Ad Specs

Available Sizes

  • 728x90
  • 300x250
  • 160x600
  • 300x600
  • 680x35
  • 300x60
  • Contact Us to discuss custom sizes not listed.

General Guidelines

  • GIF, JPG, PNG, Flash 8 (SWF), HTML, Javascript accepted or third-party ad codes accepted.
  • All rotational ads have a maximum K size of 50K or less.
  • No ad can auto-play sound or play sound on roll over, all sound must be user initiated by a click.
  • All expandable ads must be user initiated.
  • Backup images (GIF/JPG) are required with all Flash files.


Shannon McKeown

VP of Advertising Sales and Business Development
phone: (608) 310-4278 x121
fax: (608) 441-9622
Contact Us

Media Kit

Check Out Our Media Kit

Content Syndication

Get Content Syndication Info

Website Ad Specs

Full Page

  • Bleed Size: 8.00" x 10.75"
  • Trim Size: 7.75" x 10.50"
  • Live/Safe Area: 6.75" x 9.50"


  • Digital PDF files are the preferred format for print advertisements.
  • Files 10 MB in size or smaller may be emailed.
  • Files larger than 10 MB should be delivered on CD or DVD.


All fonts should be included with the digital file — both screen and printer fonts for Postscript fonts, or the proper Open Type font. Only Type 1 Postscript fonts or Open Type fonts are accepted — DO NOT use True Type fonts. Please include all the fonts in the family and all photos or linked art used in the file.

Linked Files

  • If not using PDF, please send your files in a compressed, ZIP file.
  • Linked files should be either EPS, TIFF or JPG.
  • Note: Print resolution is 300dpi.
  • Please include a proof that matches each linked file.

Suggested Software

  • InDesign (version CS4 or earlier)
  • Quark XPress (version 7.0 or earlier)
  • Illustrator (version CS4 or earlier)
  • FreeHand (version MX or earlier)
  • Photoshop (version CS4 or earlier)

Sending Us Stuff

Note: Please limit total attachments to 10mb

FTP details available on request.

Roto Sports, Inc.
740 Regent Street, Suite 200
Madison, WI 53715

Radio Ad Specs

Roto Sports, Inc.
740 Regent Street
Suite 200
Madison, WI 53715
(608) 310-4278
Roto Sports, Inc.

© Copyright 1998-2010
Roto Sports, Inc.
All Rights Reserved

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